Lisa Chester brings more than 25 years of hands-on experience in pre-construction sales — building sales teams, developing sales strategies and bringing residential projects to market. She has worked across a wide range of projects, from marquee high-rise towers to boutique residences and master-planned communities, with a focus on what happens where strategy meets the sales floor.

Her experience spans the full sales process — from positioning the project and preparing the team to understanding buyer behaviour, managing objections and converting interest into sales. Today, she brings that experience to CDG, helping developers strengthen their sales teams, sharpen their sales approach and improve the way their projects are sold.